Hands-on Mikrofonden has made a significant investment in the AI-driven tech company Roccai, which offers an innovative swiping solution for e-commerce platforms to enhance consumer purchasing decisions.

Information on the Target

Roccai is an innovative tech company specializing in artificial intelligence (AI) solutions tailored for e-commerce platforms. Led by a team of three seasoned female entrepreneurs, the company has developed a unique AI-based swiping mechanism designed to enhance online shopping experiences. This solution guides consumers through a series of questions and visual inspirations, ultimately presenting personalized product recommendations that cater to individual needs.

The technology behind Roccai's swiping system parallels the user experience of dating apps like Tinder, where users can express their preferences by swiping left or right on various options. This interactive approach aids in discerning consumer desires, and the final set of product suggestions is grounded in the user’s own selections, distinguishing Roccai from traditional recommendation engines.

Industry Overview in the Target’s Specific Country

Denmark's tech industry is rapidly evolving, with a significant focus on digital solutions and artificial intelligence. The government has actively supported initiatives that encourage innovation within the tech sect