Kantar has successfully sold its Kantar Media business to H.I.G. Capital, allowing it to focus on its core offerings in brand building and marketing effectiveness.

Information on the Target

Kantar Media is a prominent global entity in the fields of audience measurement, data analytics, and media planning, with operations extending across more than 60 markets worldwide. As a significant arm of Kantar Global Holdings S.à r.l., Kantar Media has built a solid reputation for delivering precise insights that empower clients within the content and advertising industries. With a robust leadership team led by CEO Patrick Béhar, the business remains poised for its next growth phase under new ownership.

This recent divestment from Kantar is strategic, geared toward sharpening the focus of the Group on its core competencies in brand building and marketing effectiveness. By streamlining its business operations, Kantar aims to enhance its service offerings and strengthen its market position.

Industry Overview in the Target's Specific Country

The global media and audience measurement industry is undergoing a transformative phase, marked by increasing reliance on data analytics. In the United Kingdom and around the world, there is a growing demand for comp