Gunzilla Games acquired Game Informer to strengthen its brand presence and enhance community engagement, leveraging the publication's legacy to promote its game Off The Grid.

Information on the Target

Gunzilla Games has made a significant leap in the online gaming sector with the launch of its game, Off The Grid (OTG), on October 8, 2024. OTG is classified as a free-to-play "Extraction Royale" game featuring a 150-player cyberpunk battle royale format enriched with narrative elements. The game, which showcases the creative genius of filmmaker Neill Blomkamp, is available on the Epic Games Store for PC as well as in open beta on PlayStation 5 and Xbox Series X. Upon its initial release, only 20% of the in-game map was accessible, with plans to unlock more regions throughout 2025.

In addition to OTG's launch, Gunzilla Games made headlines in March 2025 by acquiring Game Informer, a 30-year-old gaming publication. This strategic acquisition aims to reinvigorate the publication while retaining its original editorial team, thus ensuring the preservation of its journalistic integrity. Editor-in-Chief Matt Miller expressed excitement about the reunion of the original team, indicating a commitment to restore and maintain Game Informer's prestigious legacy in game journalism.

Industry Overview in the Target’s Specific Country

The gaming industry has been experiencing rapid growth in recent years, particularly in the United States, which remains one of the largest gaming markets worldwide. In 2023, revenues for the U.S. gaming industry reached approximately $92 billion, with a