Grupo Lusíadas Saúde has rebranded HeyDoc Amoreiras to MD Clínica Amoreiras Plaza, marking the accelerated integration of the MD brand to enhance its offerings in dental and aesthetic medicine.

Information on the Target

Grupo Lusíadas Saúde has made significant strides in enhancing its positioning within the dental and aesthetic medicine sectors by integrating the MD brand into its operations. As of today, HeyDoc Amoreiras has officially rebranded to MD Clínica Amoreiras Plaza. This transition is not merely a change of name; it signifies an accelerated integration process of the MD brand into the larger Lusíadas Saúde framework, emphasizing the Group's commitment to providing a comprehensive and differentiated offering in dental and aesthetic services.

MD Clínica Amoreiras Plaza, previously known as HeyDoc Amoreiras, has been operational for over 15 years and is well-regarded for its excellence in various treatments, including Invisalign®, Implantology, and Facial Aesthetics. Founded by esteemed physicians Dr. Marina DePraetere and Dr. Alexandra Marques, the clinic is recognized for its clinical innovation and high-quality care, which aligns perfectly with Lusíadas Saúde's vision of quality, innovation, and personalized patient care.

Industry Overview in the Target’s Specific Country

The dental and aesthetic medicine industry in Portugal has been experiencing dynamic growth fueled by increasing consumer awareness about oral health and cosmetic appearance. As urban populations become more health-conscious, there is a signifi