Gruma is investing 792 million Mexican pesos in a new snack production center and expansion of its Mission plant in Puebla to capitalize on the growing snack food market.

Information on the Target

Gruma is recognized as a leading global company specializing in corn flour and tortilla production. With an extensive portfolio of brands, it is well-regarded for its commitment to quality and sustainability. The company operates several production facilities across various countries, ensuring a robust supply chain to meet the growing demand for its products. In Puebla, Gruma is set to invest 792 million Mexican pesos (MDP) to establish a new snack production center and expand its existing plant, Mission.

This investment in Puebla aims to enhance Gruma's production capabilities and meet increasing consumer demand for snack products. With a focus on innovation and quality, the new center will align with Gruma's strategy to diversify its product offerings and capture a larger market share in the snack food sector.

Industry Overview in Mexico

The snack food industry in Mexico has been experiencing rapid growth, driven by changing consumer preferences and an increasing inclination towards convenient food opt