Eric Grasland's Upsell was strategically acquired by the Sarawak Group in 2023, enhancing market reach and operational synergy within the commercial services sector.
Information on the Target
At the age of 64, Eric Grasland exemplifies an entrepreneurial journey in France. He began his career at 15 years old with factory internships, ultimately establishing Upsell, a commercial services company valued at €20 million. His entrepreneurial path is characterized by a consistent commitment to creating value, culminating in a strategic acquisition by the Sarawak Group in 2023. After successfully building four companies, Grasland is now focused on investment opportunities through platforms like Caption and the Blueberry fund, continuing to adhere to his philosophy of prioritizing human resources and generating value in the real economy.
Upsell, which Grasland founded 15 years ago and sold in 2023, specializes in supporting clients' commercial development in organized distribution channels, including grocery stores and specialized retailers such as Fnac and Darty. A significant segment of the company's business lies in the pharmaceutical sector, accounting for 30-35% of total activity, offering a comprehensive sales team tailored to each client's strategic needs.
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Industry Overview in France
The commercial services industry in France has experienced steady growth, with firms increasingly focusing on optimizing sales operations to improve efficiency and responsiveness. This sector plays a crucial role in supporting retailers by providing specialize
Similar Deals
Groupe Sarawak
invested in
Upsell
in 2023
in a Strategic Partnership deal
Disclosed details
Transaction Size: $22M
Revenue: $22M