Great Hill Partners has made a strategic investment in Peter Park System GmbH to enhance its salesforce and technology, positioning the company for accelerated growth in the digital parking solutions market.

Information on the Target

Peter Park System GmbH is a Munich-based technology company that provides digital parking solutions designed to redefine off-street urban parking. Established in 2019, the company has rapidly developed a reputation for transforming traditional parking methods into fully automated, intelligent mobility hubs. Leveraging proprietary technology such as automatic license plate recognition (ALPR) and a scalable cloud-based platform, Peter Park enhances operational efficiency while delivering a superior customer experience.

Currently, Peter Park serves over 450 customers and manages more than 90,000 parking spots across Germany, Austria, Switzerland, and Italy. The company has experienced remarkable growth, achieving a 274% increase in organic year-over-year revenue since 2021. By facilitating the digitization of urban mobility, Peter Park stands at the forefront of the shift towards scalable and efficient parking solutions.

Industry Overview in Germany

The parking industry in Germany is experiencing significant transformation, largely due to the increasing demand for digital solutions that address urban congestion and optimize land use. Traditional parking systems, often characterized by th