MoEngage has secured a $100 million investment led by Goldman Sachs Alternatives and A91 Partners, enhancing its capacity for innovation and global expansion in customer engagement technology.

Information on the Target

MoEngage is a leading insights-driven customer engagement platform based in India, recognized for its innovative contributions to the Software as a Service (SaaS) sector. The company has successfully established itself as a key player in the global marketing AI landscape, providing services to over 1,350 prominent consumer brands, including SoundCloud, McAfee, Flipkart, and Deutsche Telekom. With its Merlin AI suite, MoEngage empowers marketers and product owners by delivering actionable insights into customer behavior across multiple channels, including web, mobile, email, social media, and messaging.

Founded in Bengaluru, MoEngage has vast experience in enabling enterprises to achieve rapid user engagement, exemplified by its ability to seamlessly manage migration for over 120 million users in just 12 weeks at SoundCloud. The platform's effectiveness has garnered a substantial global presence, delivering personalized engagement to more than two billion users across 75 countries each month.

Industry Overview in India

India's SaaS industry has seen exponential growth in recent years, fueled by a growing demand for digital transformation among enterprises and brands seeking to improve customer engagement. As companies increasingly move away from outdated marketing solutions,