MoEngage has raised $100 million in a funding round led by Goldman Sachs Alternatives and A91 Partners, bringing its total capital raised to over $250 million to reinforce its position as a leading customer engagement platform in the SaaS sector.

Target Information

MoEngage is a leading insights-driven customer engagement platform from India, acclaimed for its innovative solutions in the Software as a Service (SaaS) sector. With over 1,350 global consumer brands relying on its services, including well-known names such as SoundCloud, McAfee, and Flipkart, MoEngage empowers marketers to enhance customer engagement across various digital channels. The platform's flagship offering, the Merlin AI suite, comprises advanced AI agents designed to assist marketing and product teams in executing campaigns with increased efficiency and effectiveness.

Founded and led by CEO Raviteja Dodda, MoEngage has rapidly evolved from a small startup in Bengaluru to a global player in the marketing AI landscape. The latest funding round, garnering $100 million, exemplifies MoEngage’s robust growth trajectory and its strategic intent to expand its market presence in North America and EMEA, capitalizing on the rising interest in AI-driven marketing solutions.

Industry Overview in India

India's SaaS industry has witnessed significant expansion in recent years, driven by increasing demand for digital transformation across various sectors. The country has become a prominent player in the global tech landscape, with numerous startups emerging as