Verdify has raised €2.4 million in funding to enhance its personalized nutrition solutions, targeting improvements in individual health and sustainability in the food industry.

Overview of Verdify

Verdify, a foodtech company based in Venlo and Deventer, Netherlands, has successfully secured €2.4 million in funding to advance its innovative approach to personalized nutrition. This investment is backed by both existing shareholders and new investors, including the Goeie Grutten Impact Fund, Oost NL, Koppert Cress, and De Smaakmaker. This recent capital infusion follows earlier rounds of investment in 2020 and 2021.

Verdify's primary focus is on developing software that optimizes meal compositions based on individual health needs and sustainability considerations. Research shows that suboptimal diets significantly contribute to health issues such as cardiovascular diseases, cancer, and diabetes. Additionally, considering that agrifood systems are responsible for approximately one-third of global greenhouse gas emissions, Verdify aims to empower individuals to make informed dietary choices that benefit their health while promoting environmental sustainability.

Industry Landscape in the Netherlands

The Netherlands is recognized for its advanced food industry, with a strong emphasis on innovation and sustainability. The country boasts a robust agrifood sector that is increasingly integrating t