Athletic Brewing Company has secured $50 million in equity financing led by General Atlantic to enhance its production capacity and capitalize on growing consumer demand for non-alcoholic beer.

Target Information

Athletic Brewing Company, founded in 2018, is recognized as America’s largest non-alcoholic brewery. The company has developed a unique brewing method that results in fully fermented non-alcoholic beers that closely mimic traditional alcoholic brews. Starting with a production of only 875 barrels in its inaugural year, Athletic has rapidly ascended to become a top 20 U.S. brewery, achieving sales of over 258,000 barrels in 2023.

Industry Overview in the U.S.

The non-alcoholic beer sector in the United States is experiencing significant growth, driven by increasing public interest in moderated alcohol consumption. Recent data indicates that 41% of Americans are actively attempting to reduce their alcohol intake as of 2024, marking a notable trend towards healthier lifestyles. Additionally, 58% of consumers regard low- and non-alcoholic beers as viable long-term alternatives for reducing alcohol consumption.

Amidst evolving consumer preferences, companies like Athletic Brewing are paving the way for a more inclusive approach to drinking culture. The rise in popularity of non-al