GENDA Inc. has acquired Indigo NewCo Limited to expand its amusement arcade operations in the UK, introducing popular Japanese gaming concepts while enhancing its international presence.

Target Information

GENDA Inc. is a renowned entertainment firm headquartered in Tokyo, Japan, focused on enhancing global entertainment experiences. Their activities span a variety of sectors including amusement arcades, karaoke establishments, food and beverage services, character merchandising, and promotional content. GENDA manages platforms such as the amusement arcade chain GiGO and the karaoke brand Karaoke BanBan, along with mini-locations extending across Japan, North America, and the United Kingdom.

Industry Overview in the UK

Inspired Gaming, based in Staffordshire, England, operates an extensive network of amusement arcades, numbering over 100, as well as more than 125 mini-locations situated within approximately 170 family and adult gaming centers across the UK. The primary venues for Inspired Gaming's arcades are often found in “Holiday Parks,” which offer resort-style accommodations alongside a variety of entertainment options, attracting a broad audience.

The amusement arcade industry in the UK has shown robust growth, capitalizing on the increasing consumer inclination towards experiential entertainment. As more families seek interactive and engaging activities, t