Information on the Target

Residence is a premier creative services provider based in Los Angeles, California, leading a global network that emphasizes craft, community, and innovation. The company unites several noteworthy brands, including BUCK, VTProDesign, Part and Sum, Giant Ant, and Wild, along with various community platforms such as It's Nice That and Creative Lives in Progress. Together, their collective expertise spans branding, design, technology, strategy, and content creation, enabling clients to develop culturally resonant and strategically sound experiences.

Currently, Residence collaborates with a wide range of Fortune 100 companies across technology and consumer sectors, employing over 580 individuals across offices in key cities such as Los Angeles, New York, London, Amsterdam, Vancouver, Vienna, and Sydney.

Industry Overview in the Target’s Specific Country

The creative services industry in the United States is a robust sector characterized by constant evolution driven by technological advancements and shifting consumer preferences. Creative agencies are increasingly leveraging digital platforms to enhance their service offerings and customer engagement, which is vital in meeting the demands of diverse clientele.

As brands seek to differentiate themselves in a saturated market, the trend towards integrated creative strategies—combining storytelling, innovative design, and digital technology—has become more pronounced. Agencies that can effectively merge these aspects position themselves advantageously, thereby increasing their market relevance and attracting high-profile clients.

Moreover, the U.S. market benefits from a vast pool of creative talent, which continually fosters innovation and diversity within the services provided. This dynamic allows agencies to adapt quickly, delivering fresh ideas and creative solutions that resonate with consumers on various levels, thereby enhancing their client's brand narratives.

With the continued rise of artificial intelligence and data-driven creativity, agencies like Residence are well-placed to excel in this environment by enhancing their creative capabilities and nurturing strong client relationships that drive mutual success.

The Rationale Behind the Deal

The investment by Gemspring Capital Management into Residence aims to leverage the agency's distinctive market position and existing momentum. By providing flexible, non-control capital, Gemspring will enable Residence to scale its operations and enhance its creative offerings without compromising its core mission of empowering talent and fostering cultural impact.

This strategic partnership will allow Residence to pursue strategic acquisitions, further develop its artificial intelligence-driven creative capabilities, and capitalize on the expansive opportunities presented by the evolving market landscape. The focus on innovation and cultural influence aligns perfectly with Gemspring's investment strategy, making this collaboration mutually beneficial.

Information About the Investor

Gemspring Capital Management, LLC is a prominent middle-market private equity firm specializing in making strategic investments across various industries. Its fund, Gemspring Growth Solutions I (

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