Frumtak Ventures led a $1.5 million investment round in Goodlifeme AB, the creator of SidekickHealth, a gamified platform aimed at managing chronic health conditions.

Information on the Target

Frumtak Ventures has initiated a $1.5 million investment in Goodlifeme AB, the company behind SidekickHealth. This innovative platform is designed to facilitate gamified health-behavior change, focusing on the prediction, management, and prevention of various chronic and lifestyle-related conditions, including obesity, heart disease, prediabetes, and type-2 diabetes. The investment round was led by Frumtak Ventures, with additional contributions from Tennin ehf. among others.

SidekickHealth employs principles of behavioral economics and utilizes artificial intelligence (A.I.) to enhance health education and coaching. Its approach is aligned with evidence-based guidelines from the U.S. Centers for Disease Control and Prevention (CDC), thereby making it increasingly effective in promoting lifestyle change. The platform is particularly relevant in light of the CDC’s recent launch of a nationwide Diabetes Prevention Program.

Industry Overview in the Target’s Specific Country

The demand for digital health solutions is rapidly increasing in the U.S., driven by a growing awareness of lifestyle-related health issues. Chronic diseases are among the leading causes of death and disability, leading to elevated