Freudenberg Home and Cleaning Solutions has acquired the Marigold household gloves business from Ansell Ltd, enhancing its presence in key international markets.

Target Information

Freudenberg Home and Cleaning Solutions (FHCS) has entered into an agreement to acquire the Marigold household gloves business from Ansell Ltd. This acquisition includes the global trademark rights for the Marigold brand, along with the consumer household gloves business in key markets such as the UK, Ireland, Italy, the Netherlands, Hong Kong, and Japan. The Marigold brand generates annual sales of approximately 17 million Euros.

This strategic acquisition is pending approval from relevant anti-trust authorities, anticipated in January 2014. Klaus-Peter Meier, CEO of FHCS, highlighted that this acquisition significantly enhances their existing household gloves portfolio, particularly as Marigold is a market leader in the UK and Ireland, segments where FHCS has not yet established its presence.

Industry Overview

The household cleaning category is increasingly competitive, with various brands vying for market share within numerous regions. The global demand for cleaning products continues to grow as consumers become more conscious about hygiene