Buynomics, an AI-driven pricing optimization platform, successfully raised $30M in Series B funding to enhance its technology and expand operations globally, particularly into North America.

Target Information

Buynomics, headquartered in Cologne, Germany, is a trailblazer in AI-powered pricing and revenue optimization. Established in 2018, the company has developed a sophisticated platform that utilizes advanced artificial intelligence to enhance commercial decision-making. By simulating the decision-making processes of real-world shoppers, Buynomics enables businesses to optimize their pricing strategies, promotional offers, and product portfolios effectively.

With proven success in driving gross profit increases of 2-4% and significantly reducing analysis time by up to 80%, Buynomics has garnered the trust of major industry players including Danone, Unilever, L’Oréal, and Vodafone, operating in over 25 countries worldwide.

Industry Overview in Germany

The German market for artificial intelligence technology is rapidly expanding, reflecting a growing recognition of its potential across various sectors. According to recent