Foresight Group has made a £3 million investment in Ad Signal Limited to support the development of innovative content management solutions for the media and entertainment industry while promoting sustainability.

Overview of Ad Signal Limited

Ad Signal Limited, founded in 2018 by Tom Dunning and Mike Duffy, is a pioneering company based in York that specializes in providing content intelligence solutions for the media and entertainment industry. The company has developed a suite of proprietary SaaS products designed to address significant industry challenges, including the management of image, video, and audio content. With a focus on improving digital sustainability, Ad Signal’s tools facilitate the reduction of duplicate content and compliance, ultimately leading to substantial savings in digital storage and associated carbon emissions.

Ad Signal has established partnerships with prominent organizations such as Sky, Clearcast, and the Broadcasters Audience Research Board, positioning itself as a key player in the market. The innovative nature of their products, some of which have patents pending, highlights the company’s commitment to delivering value and efficiency to its clients.

Media and Entertainment Industry in the UK

The media and entertainment industry in the UK is a dynamic sector characterized by rapid technological advancements and an increasing demand for content management solutions. As broadcasters, streaming platforms, and post-production houses seek more effective and cost-efficient means to manage t