Phoenix Partners has acquired Ferti Technologies Inc., a North American manufacturer of specialty lawn fertilizers, to bolster its growth and market presence in the competitive lawn care industry.
Information on the Target
Phoenix Partners is pleased to announce its investment to acquire Ferti Technologies Inc. ("Ferti"), a North American manufacturer of lawn fertilizers founded in 1987 by Marc Vaillancourt. Ferti has grown into a significant player in the North American specialty fertilizers industry. The company produces specialized fertilizers for lawns and serves a diverse clientele, including distributors, golf course suppliers, landscapers, and national retail brands.
Ferti's existing shareholders, Hugo Provencher and Martin Bisaillon, both key employees with over 20 years of experience at Ferti, will continue to lead the company following the acquisition. Hugo Provencher has been appointed as the CEO of Ferti, and the company is poised to benefit from the support of Phoenix and the Fonds de solidarité FTQ as it explores various growth opportunities.
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Industry Overview in Canada
The North American lawn and garden care market has witnessed significant growth in recent years, driven by increasing consumer interest in outdoor aesthetics and environmental sustainability. As homeowners
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