Floranow has fully acquired Bloomax, a Saudi-based wholesale distributor of flowers, effectively expanding its market presence in the region.

Target Information

Floranow, a prominent UAE-based B2B floral marketplace, has successfully completed the acquisition of Bloomax, a wholesale distributor of fresh-cut flowers based in Saudi Arabia. Familiar within the floral industry, Bloomax has established itself as a reliable supplier known for its extensive selection of high-quality flowers, catering to the growing demand in the region.

This strategic acquisition allows Floranow to expand its market presence and enhance its operational capabilities in Saudi Arabia, thereby positioning itself as a significant player within the Middle Eastern floral sector.

Industry Overview in Saudi Arabia

The floral industry in Saudi Arabia is experiencing rapid growth, driven by an increasing standard of living and a burgeoning floral culture influenced by various social and cultural even