Florac family office acquires a majority stake in Bonum Group, enhancing its position in the European Communication for Good sector.

Target Information

Bonum Group is a prominent European marketing and communication platform dedicated to promoting the common good, operating under the 'Communication for Good' ethos. Led by CEO Deborah Berger, the group comprises five entities: Adfinitas, CitizenPress, Fund Office, Call to Action, and Spenden Manufaktur. Bonum Group serves a diverse clientele, including non-profit organizations such as Médecins Sans Frontières and the German Red Cross, public entities like French regions and ministerial bodies, as well as corporations such as Banque Populaire and RATP. The group is anticipated to generate a revenue of approximately 40 million euros in 2024.

Industry Overview

In recent years, the European communications and marketing landscape has seen a significant shift towards socially responsible initiatives. Numerous organizations are increasingly focusing on Corporate Social Responsibility (CSR) and social impact, thus creating a demand for effective communication strategies that align with these values. This shift addresses not just market demands but also societal changes, as consumers increasingly prefer brands that contribute positively to society.

Moreover, the fundraising sector for non-profits is also experiencing growth, fueled by increasing philanthropic efforts from both individuals and corporations. This presents ample opportunities for firms specialized in