Five Seasons Ventures invests €10 million in the Nu Company, a sustainable snacking brand focused on reducing sugar, plastic waste, and CO2 emissions in the confectionery industry.

Information on the Target

The Nu Company, also known as Nu Co, is an innovative snacking brand poised to disrupt the confectionery industry by addressing three critical challenges: excessive sugar content, plastic waste from packaging, and the high carbon emissions associated with cocoa production. Its flagship products notably include chocolate bars that are developed with 65% less sugar than typical options, incorporating healthy ingredients such as omega-3 and amino acids-rich hemp seeds and nuts. This approach not only enhances nutritional value but also contributes to a more sustainable snacking experience.

The company has diversified its product lines beyond chocolate bars, offering alternatives like Nu+Cao (chocolate), Nu+Move (vegan protein bars), and Nu+Flow (functional seed bars). They are dedicated to continuous product innovation, aiming to introduce trendy seasonal treats and new flavors that cater to modern consumers' evolving tastes.

Industry Overview in the Target’s Specific Country

In recent years, the global snacking market has undergone a significant transformation, currently valued at approximately $188 billion. This evolution is primarily driven by the changing preferences of modern consumers, partic