Target Information

RoomPriceGenie, based in Steinhausen, Switzerland, is a leading provider of revenue management systems (RMS) tailored for independent hotels and hotel groups. Established in 2017, the company has rapidly grown to serve nearly 3,000 hotel clients across 65 countries, demonstrating a strong commitment to innovation and customer support. Their RMS is designed to simplify and optimize pricing strategies, ensuring that hotels maximize their booking revenue efficiently.

The company has garnered significant recognition in the industry, having consistently ranked highly in the HotelTechAwards. In 2025, RoomPriceGenie was listed as the second-best RMS and the third-best workplace for two consecutive years, as well as being recognized as the seventh 'Most Recommended Solution' in the hotel technology sector.

Industry Overview

The global hospitality industry has seen a substantial transformation in recent years, driven by advancements in technology and changing consumer behaviors. In particular, revenue management systems have become essential tools for hotels looking to optimize their pricing strategies in a competitive market. Historically, RMS adoption has favored larger, branded hotels, with only about 10% of independent hotels utilizing these technologies.

In Switzerland, the hospitality sector is robust, catering to both local guests and international tourists. The country's picturesque landscapes and high-quality services make it a prime destination, creating significant revenue opportunities for hotels. Despite these opportunities, many smaller and independent hotels often lack access to sophisticated revenue management tools, which can restrict their ability to maximize revenue.

Recognizing this gap, RoomPriceGenie aims to democratize access to effective revenue management solutions. Their OpenAPI integration allows hotels to implement RMS without incurring the intensive costs typically associated with technology upgrades. This evolution positions Switzerland's hotel industry to embrace more innovative solutions catering to independent establishments.

As the demand for technology-driven solutions in the hospitality sector grows, RoomPriceGenie stands out as a forward-thinking provider, uniquely positioned to meet the needs of independent hotels, who can benefit immensely from automated pricing technology.

Rationale Behind the Deal

The recent $75 million investment from Five Elms Capital is aimed at accelerating RoomPriceGenie's international expansion and enhancing its existing platform capabilities. This funding will allow the company to increase market penetration, improve product innovation, and solidify its position in the RMS space.

With the appointment of Chas Scarantino as CEO and the transition of co-founder Ari Andricopoulos to Chief Strategy Officer, RoomPriceGenie is poised for strategic growth. Chas's extensive experience in scaling technology firms will be crucial as the company seeks to broaden its footprint across various markets and reinforce its customer-first approach.

Investor Information

Five Elms Capital is a distinguished growth investor specializing in software businesses that resonate with users. With $3 billion in assets under management and a portfolio of over 70 global software platforms, the firm provides not only capital but also strategic support to accelerate growth and enhance operational capabilities.

The firm’s operational value creation team works closely with its portfolio companies, offering insights and resources to improve customer retention, sales efficacy, and market expansion. Their investment in RoomPriceGenie emphasizes their commitment to supporting category leaders in the software space.

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The investment in RoomPriceGenie appears to be a strategic and sound decision, as the company is already a leader in the burgeoning revenue management market for independent hotels. With their innovative technology and customer-centric approach, RoomPriceGenie is well-positioned to capitalize on the increased demand for automated solutions in the hospitality sector.

Moreover, the integration of OpenAPI not only distinguishes them from competitors but also addresses a critical need among independent hotels to adopt advanced technology without the burden of high costs. This innovation is likely to draw a broader customer base, enhancing the company's growth trajectory.

With Chas Scarantino's leadership, there is potential for further optimization of operations and scaling strategies, ensuring RoomPriceGenie's continued evolution as the best RMS provider for independent hotels. This aligns well with Five Elms' strategy of nurturing companies that show promise in substantial market growth.

In conclusion, this investment positions RoomPriceGenie to lead the market, while providing Five Elms Capital with an opportunity to enhance their portfolio with a high-impact software company. The commitment to innovation and operational excellence in this partnership could result in significant returns in the future.

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