Fanatics Live has acquired the assets of Voggt, a leading European live-commerce platform for collectibles, aiming to enhance customer engagement and expand its market reach.

Information on the Target

Fanatics Live has successfully acquired the assets of Voggt, a prominent European live-commerce platform that specializes in live shopping experiences for collectibles. Voggt, recognized for its innovative approach to retail in the collectible market, has established itself as a market leader, drawing significant attention from enthusiasts and collectors alike.

This acquisition enables Fanatics Live to enhance its offerings and expand its reach within the increasingly popular live-commerce sector, particularly in the realm of collectibles. By leveraging Voggt’s technology and user base, Fanatics aims to create a more engaging and interactive shopping experience for consumers.

Industry Overview in the Target’s Specific Country

The live-commerce industry in Europe has witnessed exponential growth in recent years, fueled by advancements in technology and changing consumer shopping behaviors. With th