Fairway Independent Mortgage Corporation has agreed to acquire significant assets from Hallmark Home Mortgage, forming Hallmark Home Mortgage, Powered by Fairway, to enhance growth and innovation in the mortgage sector.

Target Information

Fairway Independent Mortgage Corporation has announced an agreement in principle for an asset sale with Hallmark Home Mortgage, a company based in Indiana and licensed to operate in 20 states. This strategic acquisition will result in the formation of a new division called Hallmark Home Mortgage, Powered by Fairway, enhancing Fairway's operational capabilities and market reach.

As part of the transition, Fairway's CEO and Founder, Steve Jacobson, will maintain his leadership position, while Hallmark's CEO and Founder, Deborah Sturges, will step into the role of President of the newly created division. This collaboration is expected to leverage the strengths of both companies, creating a robust platform for growth.

Industry Overview

The mortgage industry in the United States has experienced significant changes over the past few years, with technological advancements and shifts in consumer preference