Target Information

Founded in 1986 in Challans, Vendée, ROLMER has emerged as one of the leading French companies in the ultra-fresh seafood and catering market. The company specializes in a wide range of seafood products, categorized into four main families: appetizers, hot dishes, catering, and frozen items. ROLMER primarily focuses on five species of fish and seafood, with salmon being a key specialty. Under the leadership of Laurent Mauray, who acquired the company in 2013, ROLMER experienced significant growth, achieving an average annual growth rate of 10% over eight years, culminating in a revenue of €24 million in 2021. Following his tenure, Mauray has entrusted the company to Eric Levet, an experienced entrepreneur in the agri-food sector, who will continue the company's growth trajectory with the support of the investment fund FrenchFood Capital.

ROLMER stands out for its commitment to product quality and its territorial roots, which have allowed it to make a significant impact in the ultra-fresh seafood preparation and marketing sector. Operating from its 4,700 square meter facility in Challans, ROLMER offers a wide array of fresh seafood dishes, including tartares, carpaccios, skewers, roasted salmon, stuffed fish, sliced products, and other ultra-fresh seafood offerings, 250 days a year. With 95% of its sales made through supermarkets and grocery chains, ROLMER is a key supplier to major retail brands throughout France, ensuring unmatched freshness and service quality.

Industry Overview in France

The agri-food sector in France is robust and continually evolving, with consumer demand increasingly shaped by health consciousness and sustainability. The seafood market, in particular, has witnessed significant growth over the past half-century, with fish consumption tripling. This surge is driven by a growing preference for healthy eating and fresh products, placing ROLMER in an advantageous position within a rapidly expanding segment of the market.

In addition, the trend towards convenience in food consumption has fueled the growth of ready-to-eat and ultra-fresh seafood products. Consumers are increasingly seeking high-quality, healthy meal options that are easy to prepare and enjoy. This trend aligns perfectly with ROLMER's product offerings, which emphasize freshness, quality, and innovation.

France's regulatory environment also supports the agri-food sector, ensuring high standards that foster consumer trust. However, competition is intensifying, with established companies and new entrants vying for market share. To maintain its competitive edge, ROLMER must continue to innovate and expand its distribution channels.

With a strong emphasis on sustainability and health, the seafood industry in France is poised for further growth. Companies like ROLMER, which prioritize quality and consumer trends, are well-positioned to capitalize on these opportunities.

Rationale Behind the Deal

The decision for Laurent Mauray to pass on ROLMER's leadership to Eric Levet is driven by the need for continuity in the company's successful growth strategy. Mauray recognizes Levet’s extensive experience in the agri-food sector and believes he is well-suited to maintain the momentum ROLMER has gained over the years. The partnership with FrenchFood Capital enhances this transition as the firm brings substantial expertise and a network that will support ROLMER's future expansion, particularly in new distribution channels.

Investor Information

FrenchFood Capital is an investment fund focused on the agri-food sector, providing support to entrepreneurs with significant experience and knowledge in the industry. The firm has already invested in numerous successful brands, and ROLMER is their 11th investment, adding to a portfolio that includes established names like Les 2 Marmottes, Markal, and Class' Croute. The fund’s mission is to help companies like ROLMER thrive by leveraging their networks and expertise, reinforcing the company's strategic direction.

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The investment in ROLMER appears to be a promising opportunity. Eric Levet's background and experience in the agri-food sector suggest a strong ability to continue the company's growth trajectory, particularly in navigating the changing landscape of consumer preferences. The partnership with FrenchFood Capital further enhances ROLMER’s position, allowing for innovative product development and access to new distribution channels.

ROLMER’s track record of consistent growth, fueled by a well-defined focus on quality and innovation, makes it a compelling investment. The company's commitment to sustainability aligns with current market trends, positioning it favorably amidst increasing consumer preference for healthy and environmentally friendly food options.

Additionally, the established operational framework, including a state-of-the-art production facility and a dedicated workforce, provides a solid foundation for future development. With the right strategic direction and continued investment in innovation, ROLMER is poised to capture significant market opportunities both in France and internationally.

In conclusion, the transaction represents a strategic alignment of expertise, industry knowledge, and growth potential that could greatly benefit ROLMER and its stakeholders.

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