Target Information

On February 21, 2025, Eoden, a family-owned investment and entrepreneurial group, acquired the real estate and business assets of the Courtyard By Marriott Montpellier, a 4-star hotel.

Located in front of the City Hall in the Port Marianne district of Montpellier, the Courtyard By Marriott Montpellier is strategically situated close to the major attractions of the city. The hotel features 123 spacious and bright rooms, a restaurant offering traditional and Mediterranean cuisine, a 278m² event space, a fitness center accessible 24/7, and an outdoor pool open from May to October. The hotel is also recognized as a "Green Key" establishment, making it a preferred destination for travelers seeking comfort and upscale services.

Industry Overview in France

The French hospitality sector has shown resilience and adaptability, especially in urban areas like Montpellier, which is known for its rich cultural heritage and educational institutions. As a growing tourist destination, Montpellier attracts both business and leisure travelers, making it ripe for investment in quality accommodation options.

In recent years, there has been an increased focus on sustainable tourism, with hotels striving to minimize their environmental impact while enhancing guest experiences. Initiatives such as the Green Key certification demonstrate a commitment to eco-friendly practices, aligning with consumer preferences that favor sustainable choices.

The 4- and 5-star hotel market in France continues to experience growth, driven by rising incomes, an increase in international travel, and the need for upscale facilities. This trend is expected to continue, and cities that invest in enhancing their hospitality offerings can stay competitive on a global scale.

Montpellier, in particular, benefits from a strategic location and robust infrastructure, positioning it as a hub for both tourist and business activities. The city's ongoing development projects and urban planning efforts further bolster its appeal as an attractive investment location in the tourism sector.

Rationale Behind the Deal

The acquisition of the Courtyard By Marriott Montpellier aligns perfectly with Eoden's strategy to diversify and enhance its portfolio of 4- and 5-star experiential tourism offerings in the Montpellier metropolitan area. The group already operates the Domaine de Biar in Lavérune and the Horizon Resort Massane in Baillargues, making this investment a natural extension of their existing assets.

By taking ownership of this well-positioned hotel, Eoden aims to strengthen its market position and provide a complementary offering that enhances its overall brand appeal. The collaboration with their long-standing hotel management partner, Beyond Places, will ensure that the hotel maintains high service standards and reinforces their commitment to sustainable tourism.

Investor Information

Eoden is a family-owned group renowned for its entrepreneurial spirit and investment acumen. With a focus on sustainable and experiential tourism, Eoden targets high-quality assets that can deliver premium services to discerning travelers. The group's philosophy revolves around fostering long-term relationships with partners and stakeholders while prioritizing excellence in operations.

Under the leadership of David Dellery, the Director of Investment, Eoden continues to pursue strategic opportunities that align with their commitment to environmentally responsible tourism, enhancing their market presence in key locations like Montpellier.

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This acquisition represents a strategic and promising investment for Eoden, as it consolidates their position in a vital urban market while aligning with current tourism trends favoring sustainability. The Courtyard By Marriott Montpellier's strong brand recognition and prime location will attract both business and leisure travelers, ensuring a steady flow of clientele.

Moreover, the collaboration with Beyond Places, a trusted hotel management partner, is expected to drive operational excellence and guest satisfaction, further enhancing the hotel's potential profitability. The array of amenities and services offered creates competitive differentiation in a crowded marketplace.

Overall, this acquisition can be viewed favorably as an effective means to expand Eoden's hotel portfolio and capitalize on the growing demand for quality accommodations in Montpellier. With a focus on high standards of service and sustainable practices, Eoden is well-positioned to thrive in this dynamic industry.

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