Target Information
Founded in 1996 by the Ponteins family, Groupe CALICEO has established itself as a leading provider of aquatic wellness centers in France, offering a unique concept focused on water-based well-being and fitness. The CALICEO centers combine high-end environments with a variety of services, including relaxation aquatic spaces, fitness aquatic areas, and spa beauty and massage treatments.
Currently, the group operates six centers located near major urban areas in France, including Toulouse, Perpignan, Pau, Lyon, Nantes, and Bordeaux. These centers are strategically located in expansive and easily accessible areas, attracting over 1.2 million visitors annually. With consistent growth since its inception, Groupe CALICEO reported a revenue of nearly €17 million in 2017, along with a solid level of profitability.
Industry Overview
The aquatic wellness industry in France is experiencing significant growth, driven by increasing consumer demand for health and wellness experiences that integrate relaxation and physical activity. The sector has gained popularity over the years, with more people seeking out facilities that provide both entertainment and therapeutic benefits.
As urbanization continues, there is a rising trend among individuals to invest in wellness-related activities, leading to a higher footfall in leisure and fitness centers. This demand is reinforced by consumers' growing awareness of the importance of physical health and psychological well-being.
Moreover, the tourism and leisure industry plays a critical role in the French economy, with numerous stakeholders constantly innovating to create unique experiences for visitors. The aquatic wellness market, characterized by diverse offerings that combine leisure, fitness, and spa treatments, aligns well with this trend and continues to attract investment.
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Rationale Behind the Deal
The new stakeholders aim to leverage the proven business model of CALICEO to establish additional centers across different urban locations, capitalizing on the growing interest in health and wellness among consumers.
Investor Information
EKKIO CAPITAL is a prominent investor specializing in the tourism and leisure sectors. With a strong portfolio that includes stakes in PARISCITYVISION, THOIRY, and HEALTHCITY, EKKIO has demonstrated its commitment to supporting innovative and growth-oriented businesses within the industry. The firm’s expertise is set to provide CALICEO with the necessary resources and strategic direction to execute its expansion plans.
Alongside EKKIO, Marc Leonard, a seasoned professional in the tourism and leisure sectors, will assume the presidency of CALICEO HOLDING, while Sandrine Gleize, the current General Director of Operations, will continue to lead the operational aspects of the organization. This leadership continuity is anticipated to ensure a smooth transition and maintain operational excellence during the expansion phase.
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This transaction presents a promising opportunity for both EKKIO CAPITAL and the CALICEO brand. By acquiring a well-established company with a strong consumer base and a successful business model, EKKIO is strategically positioned to fuel growth through expansion into new markets. The track record of CALICEO in delivering quality wellness experiences further strengthens the rationale for this investment.
Additionally, the growing interest in health and wellness aligns with current consumer trends, which bodes well for CALICEO's prospective growth trajectory. By tapping into this emerging demand, the company can potentially increase its revenue and profitability in the coming years.
Overall, this deal is poised to be a positive investment, especially as the newly minted leadership is likely to draw on their industry experience to innovate and enhance CALICEO's offerings. If effectively executed, the expansion of CALICEO can not only solidify its market position in France but may also pave the way for international growth opportunities.
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EKKIO CAPITAL
invested in
Groupe CALICEO
in 2017
in a Other Private Equity deal
Disclosed details
Revenue: $18M