Engenuity Outdoor Equipment expands its market reach and product offerings through the strategic acquisition of WoodMaxx, boosting overall revenue and enhancing supply chain resilience.

Target Company Overview

Engenuity Outdoor Equipment stands as a distinguished leader in the outdoor power equipment industry, featuring a diverse range of five product lines and a comprehensive selection of items distributed across North America. The company specializes in outdoor power equipment, trailers, winches, snowplows, and automotive accessories. Engenuity Outdoor is committed to innovation and exceptional customer service, aiming to provide high-quality and reliable products tailored to the needs of hardworking individuals in various sectors.

Through a strategic, thesis-driven initiative, Harvey & Company successfully identified and engaged with over 100 privately-held companies in the broader outdoor power equipment and prosumer accessories market. This effort led to the simultaneous acquisition of DK2, Currahee Trailers, and SnowBear, in partnership with a private investment group, culminating in the establishment of Engenuity Outdoor Equipment. Engenuity encompasses several brands designed to cater to the expanding “prosumer” market segment.

Industry Overview

The outdoor power equipment industry in North America is witnessing robust growth, driven by increased demand for both residential and commercial landscaping solutions. Factors such as growing interest in DIY projects among ho