Litorina exits its investment in mySafety Group, selling to a consortium led by Empir Group AB, after successfully transforming the company into a Nordic market leader in personal protection.

Target Company Overview

mySafety Group, a prominent player in the personal protection market, has undergone significant transformation under the ownership of Litorina. Initially established with a limited product range, the company has substantially expanded its offerings to include a diverse portfolio that combines insurance and service elements. This strategic innovation has positioned mySafety as the clear market leader in ID protection across the Nordic region.

During Litorina's tenure, mySafety Group has not only broadened its geographic reach but also experienced remarkable growth in profitability, tripling its profits in the process. This evolution underscores the effectiveness of Litorina's management strategies and highlights the company's current stature as a formidable entity within the market.

Industry Overview in the Nordic Region

The personal protection industry in the Nordic countries has demonstrated robust growth driven by increasing consumer awareness regarding security and identity theft. As individuals and businesses recognize the importance of safeguardi