Target Information

Smile Wanted is a fast-growing company in the digital advertising sector, specializing in premium programmatic advertising solutions. With an innovative cookie-less advertising curation technology and real-time bidding capabilities, Smile Wanted helps advertisers and agencies reach their target audiences across thousands of premium media channels globally. The company collaborates with leading industry players such as Equativ, Xandr, Pubmatic, and Magnite, generating hundreds of millions of advertising impressions daily.

Since its founding, Smile Wanted has showcased consistent growth, a strong international presence—especially in the strategically important US programmatic advertising market—and a robust financial framework, with no bank debt. This unique positioning underscores the company's ambition for international expansion and market leadership.

Industry Overview

The programmatic advertising industry is experiencing rapid growth, estimated to exceed $600 billion. This sector has seen a remarkable annual increase of over 20% in real-time bidding until at least 2032. Such growth is attributed to the increasing sophistication of advertising technologies and the demand for targeted and measurable advertising solutions.

In France, the programmatic advertising landscape is evolving, with advertisers increasingly seeking innovative and efficient ways to engage their target audiences. The trend toward privacy and the decline of third-party cookies have led to a surge in demand for cookieless solutions and contextual targeting, creating opportunities for technology-driven companies like Smile Wanted.

Moreover, the international market offers abundant growth potential, especially in the US and Asian regions, where there is a growing appetite for premium programmatic advertising solutions. Companies operating in this industry must continuously innovate and adapt to maintain a competitive edge.

Rationale Behind the Deal

This funding round, led by Elevation Capital Partners with additional support from Bpifrance, aims to bolster Smile Wanted's growth trajectory and enable the company to expand its international footprint. The capital infusion will facilitate the hiring of new talent, enhance technological capabilities, and further develop the company's advertising solutions.

Investors are particularly drawn to Smile Wanted’s unique value proposition, which combines innovative technology, strong financial health, and a well-defined growth strategy. This infusion of capital represents a significant endorsement of the company's potential to become a leading player in the global digital advertising landscape.

Investor Information

Elevation Capital Partners is an established investment firm focused on high-growth companies that demonstrate strong market potential and innovative solutions. Their backing reflects confidence in Smile Wanted's business model and growth prospects, bringing not only capital but also strategic insights and networking opportunities to the table.

Bpifrance is a prominent player in the French investment landscape, providing support to small and medium-sized enterprises through various financing options. Their partnership with Smile Wanted further cements the company's value and positions it for substantial growth in the emerging programmatic advertising sector.

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Dealert views this investment as a promising opportunity for both investors and the target company. Smile Wanted's innovative technology and strong foundational structure position it well within a rapidly expanding market. The alignment of interests between the investors and Smile Wanted's leadership further enhances the potential for success.

The ongoing shift toward programmatic advertising and the demand for innovative, privacy-compliant solutions will likely propel Smile Wanted to the forefront of the industry. With substantial market dynamics favoring such advancements, investors can expect considerable returns on their investment as the company scales.

However, it is crucial for Smile Wanted to maintain its competitive advantage through continuous innovation and effective expansion strategies. Should the company succeed in navigating the complexities of international markets, it is well on track to become a key player in the digital advertising space.

Overall, this funding event represents not only a significant milestone for Smile Wanted but also a validation of its business model and future prospects in the ever-evolving landscape of digital advertising.

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