Elbrus Capital has acquired Westwing Russia, enhancing its presence in the online retail market amid significant growth opportunities in the sector.

Information on the Target

Advance Capital has successfully completed the sale of Westwing Russia, the Russian subsidiary of the publicly traded German company Westwing Group, which operates an online store for furniture and décor items. Westwing Russia is a significant player in the Russian e-commerce market, generating approximately 1 billion rubles in revenue in 2017 and extending its operations to Kazakhstan.

The company employs a flash sales model, which involves weekly email campaigns showcasing current product offerings to subscribers. This method allows Westwing to efficiently manage its working capital while providing customers with a diverse range of new products.

Industry Overview in the Target’s Specific Country

In recent years, the online retail sector in Russia has seen substantial growth, driven by a surge in internet penetration and a rising number of consumers turning to digital platforms for