EG A/S has acquired EasyUpdate AS, enhancing its digital solutions portfolio in the beauty and wellness industry.
Target Information
EG has strengthened its position in the beauty and wellness market through the acquisition of EasyUpdate AS, a Norwegian software company. EasyUpdate boasts over 3,000 unique users and has established a significant presence in the hairdressing sector. Their offerings complement EG's current market presence in Norway and Denmark, aiming to enhance the digital experience for users in the beauty and wellness industry.
Moreover, EasyUpdate provides a comprehensive administration and payment system, as well as a popular online booking service known as ledigtime.no. Their cloud-based platform features user-friendly services, including a robust analytics tool designed to enhance performance in hair salons.
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Industry Overview
The beauty and wellness sector in Norway is increasingly leaning towards digital solutions to improve customer experiences and operational efficiency
Similar Deals
EG A/S
invested in
EasyUpdate AS
in 2021
in a Buy & Build / Roll-Up deal