JDE Peet's proposes the appointment of Rob de Groot to its Board of Directors as part of ongoing strategic initiatives to enhance growth and operational efficiency.

Target Company Overview

JDE Peet’s (EURONEXT: JDEP) is recognized as the world’s leading pure-play coffee company, providing high-quality coffee and tea products globally. The company serves approximately 4,400 cups of coffee or tea every second through a diverse portfolio of over 50 well-known brands, including L’OR, Peet’s, and Jacobs. In 2024, JDE Peet’s reported total sales of €8.8 billion and employs a workforce of over 21,000 people worldwide.

Recently, JDE Peet's outlined its strategic plan for optimization, including a divestment of its tea business in Turkey, which generated annual sales of around €60 million but had a negative impact on adjusted EBIT. The company aims to streamline operations in the U.S. coffee market by discontinuing the roll-out of L’OR Barista machines and transferring L’OR capsules management to Peet's.

Industry Overview in the Netherlands

The coffee and tea industry in the Netherlands is thriving, characterized by a strong consumer preference for premium quality products. This demand is driven by changing consumer habits and a