Eastman Kodak Company has partnered with Lucky HuaGuang Graphics Co. Ltd to enhance the adoption of its SONORA process-free plates in the Chinese market, combining their strengths to address increasing demand for sustainable printing solutions.
Target Information
Eastman Kodak Company has announced a strategic partnership with Lucky HuaGuang Graphics Co. Ltd ("HuaGuang") in the People's Republic of China, which includes Hong Kong SAR, Macau SAR, and Taiwan. This collaboration aims to enhance the market penetration of Kodak's SONORA plates, leveraging HuaGuang's position as a leading player in the region's graphics market, which is experiencing increased demand for environmentally sustainable printing solutions.
The agreement encompasses multiple facets: the sale of Kodak's offset printing plate facility in Xiamen to HuaGuang, a supply agreement to meet the existing customer demand for Kodak’s products, and an intellectual property agreement that allows HuaGuang to utilize Kodak's technology to expand its market presence in China.
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Industry Overview in China
The printing industry in China is undergoing significant transformation, driven by a shift towards more resource-efficient and sustainable practices. This change aligns with global trends focusing on reduci
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