Target Information

Founded in 2009, East Ventures has distinguished itself as the foremost sector-agnostic venture capital firm in Southeast Asia. With a diverse portfolio that encompasses over 300 technology startups across sectors such as e-commerce, SaaS, fintech, healthcare, and climate tech, East Ventures offers multi-stage investment solutions ranging from seed to growth stages. The firm is committed to advancing the tech startup landscape in the region, creating opportunities for both established businesses and new entrants to thrive.

Industry Overview in Indonesia

In 2023, Indonesia's internet penetration reached 77% of its population, a significant increase from 13% in 2009, showcasing the country's huge potential for digital transformation. As one of the largest economies in Southeast Asia, Indonesia presents extensive opportunities for technology-driven startups, particularly in sectors like e-commerce and fintech. The growing number of active internet users and a burgeoning middle class are key drivers behind the acceleration of the digital economy in the country.

Despite facing challenges such as global economic fluctuations and rising competition, the Indonesian startup ecosystem continues to thrive, supported by a strong venture capital framework. The presence of several unicorns and the continuous influx of investment reinforce the resilience and innovation within the sector. Government initiatives aimed at improving digital infrastructure further bolster this growth, allowing startups to scale and achieve sustainable profitability.

The Southeast Asian market overall remains dynamic, with various countries, including Singapore, Malaysia, and Vietnam, making significant strides in their digital transformations. Local startups, partnered with strong venture capital firms, have begun to lead the charge in innovation, particularly in sectors traditionally dominated by established businesses.

Rationale Behind the Deal

The rationale for East Ventures' recent expansion and fund launches is anchored in their aim to capitalize on the ongoing digital transformation across Southeast Asia. By establishing targeted funds, such as the newly launched US$100 million South Korea fund in collaboration with SV Investment, East Ventures seeks to strengthen the investment corridor between Southeast Asia and South Korea, thereby fostering cross-border partnerships and investment opportunities.

This strategic approach aligns with their long-standing commitment to nurturing resilient startups and optimizing capital flow into promising ventures. As evidenced by their track record of successful exits and exit strategies, East Ventures aims to double down on top-performing companies while continually seeking out new opportunities in the expanding tech landscape.

Investor Information

East Ventures co-founders Willson Cuaca, Taiga Matsuyama, and Batara Eto are seasoned professionals with extensive backgrounds in technology, management consulting, and venture capital. This trio not only brings diverse experience spanning various sectors but also shares a unified vision to propel Southeast Asia's tech ecosystem forward. As managing partners, they lead the firm’s direction and strategies, building strong relationships with entrepreneurs and industry leaders.

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East Ventures represents a compelling investment opportunity in Southeast Asia’s rapidly evolving tech landscape. Their long-standing presence in the region, combined with a proven investment strategy and a focus on supporting startups through multiple growth stages, reinforces their position as a trusted partner for entrepreneurs. The recent launch of dedicated funds, particularly in emerging markets such as South Korea, highlights their proactive approach to positioning themselves advantageously within increasingly competitive sectors.

The ability to generate significant returns on investment, as evidenced by successful exits and the presence of multiple unicorns within their portfolio, showcases the potential that lies within their strategies. As the startup ecosystem in Southeast Asia continues to mature, East Ventures stands ready to leverage its extensive network and industry insights to create impactful growth avenues.

Furthermore, East Ventures' commitment to fostering an inclusive ecosystem within their investment framework speaks to their long-term vision and alignment with global sustainability goals. This focus on responsible investment practices ensures they not only seek financial returns but also contribute positively to the broader community and environment, presenting a balanced and attractive investment profile.

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East Ventures

invested in

PT Fore Kopi Indonesia (Fore)

in 2025

in a Other VC deal

Disclosed details

Transaction Size: $30M

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