Hi inov has sold its stake in Zelros, an AI-driven SaaS platform for insurers, to Earnix, signaling the growing importance of AI in the insurance sector.

Target Information

Zelros is a software-as-a-service (SaaS) platform that empowers insurers to offer personalized, real-time recommendations to their clients. Established in 2016, the company leverages advanced artificial intelligence technology and has built a robust client base across Europe and Canada. Zelros functions as a co-pilot for insurance advisors, ensuring that they can suggest the most pertinent products to their clients while maintaining transparency, ethical practices, and compliance with regulatory standards.

The platform is currently utilized by numerous leading insurance firms throughout Europe and North America, reflecting its efficacy and relevance in the fast-evolving insurance landscape.

Industry Overview

The insurance industry has been undergoing significant transformation, particularly in Europe, where the demand for personalized services has skyrocketed. Insurers are increasingly seeking technologies that enhance customer enga

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Earnix

invested in

Zelros

in 2025

in a Buyout deal

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