TUNL has successfully raised a seed funding round to enhance its shipping platform for e-commerce exporters in South Africa, aiming to reduce shipping costs and support SMEs in international markets.

Target Company Overview

TUNL is a pioneering shipping platform based in South Africa, designed specifically for e-commerce exporters. This innovative platform has recently successfully completed a seed funding round led by E4E Africa, with contributions from Jonathan Smit, Jozi Angels, and an SPV facilitated by Utopia Capital Management. The funds raised will be vital in accelerating TUNL's growth within the South African market, as well as facilitating product expansion into international payment solutions and marketing support targeted at small and medium-sized enterprises (SMEs).

TUNL aims to empower SMEs in their quest to export products globally. The platform boasts substantial cost savings on international shipping, offering discounts ranging from 50% to 80%. These savings are achieved through advanced AI-driven product classification technology, innovative global duty and tax tools, and exceptional customer service, all aimed at providing SMEs with a seamless and automated export shipping experience.

Industry Overview in South Africa

The e-commerce sector in South Africa has witnessed significant growth in recent years, driven by increasing internet penetration and a burgeoning middle class. Despite the rapid expansion, SMEs often face substantial