Information on the Target

e& enterprise, the digital transformation division of e&, has successfully acquired 100% ownership of GlassHouse, a prominent provider of managed cloud, business continuity, and SAP infrastructure services based in Türkiye. Established in 2004, GlassHouse has built a robust reputation by serving over 2,000 enterprises, including nine of the top ten banks in Türkiye. With a workforce exceeding 150 employees and operational offices not only in Türkiye but also in South Africa and Qatar, GlassHouse specializes in various solutions such as on-premise backup, managed services, private sovereign cloud solutions, and SAP professional services.

GlassHouse’s extensive partnerships with major industry players, including Dell Technologies and SAP, allow it to deliver exceptional support and expertise to its clientele. This acquisition is a significant strategic move for e& enterprise as it aims to fortify its cloud services portfolio and enhance its SAP capabilities, which are crucial for meeting the evolving demands of digital transformation in various sectors.

Industry Overview in the Target’s Specific Country

Türkiye's digital transformation landscape is experiencing rapid growth, driven by increasing businesses' adoption of cloud computing and other digital solutions. The Turkish market, known for its youthful and tech-savvy population, presents a vibrant hub for technology-oriented investments. As more enterprises prioritize digital transformation, the demand for managed cloud services and SAP infrastructure continues to surge, creating fertile ground for companies like GlassHouse.

The Türk telecommunication sector has undergone significant advancements, notably with investments in mobile, broadband, and cloud infrastructure. These developments have cultivated a competitive environment, attracting international players to leverage Türkiye's strategic geographic location, which serves as a gateway between Europe, Asia, and the Middle East.

Moreover, as businesses seek to modernize their operations and innovate, there has been an increased emphasis on cybersecurity, IoT, and AI technologies in the country. This shift aligns with the larger global trend of digital transformation, and the Turkish government's efforts to promote technology and innovation further support this momentum.

As enterprises in Türkiye embrace cloud solutions to enhance scalability and cost efficiency, the role of managed service providers such as GlassHouse is key to facilitating this transition. With a solid foundation and growing market demand, the potential for significant growth in the cloud services sector remains promising.

The Rationale Behind the Deal

The acquisition of GlassHouse aligns with e& enterprise's strategic vision to become a regional leader in comprehensive digital transformation solutions. By integrating GlassHouse into its portfolio, e& enterprise aims to expand its presence in the Turkish market and strengthen its cloud and SAP service capabilities.

Additionally, this move comes after successful entries into markets like Saudi Arabia and Egypt, demonstrating e& enterprise's commitment to exploring high-growth opportunities within the MENA region. The potential synergy between e& enterprise and GlassHouse will not only enhance service offerings but also create new avenues for revenue generation and customer engagement.

Information About the Investor

e& enterprise is the digital transformation division of e&, a leading telecommunications and technology conglomerate based in Abu Dhabi, UAE. With a focus on providing innovative solutions across various sectors, e& enterprise is poised to contribute significantly to the region's digital landscape.

The organization is dedicated to maximizing value through its comprehensive service offerings, which include cybersecurity solutions, cloud computing, Internet of Things (IoT), and artificial intelligence (AI). By undertaking large-scale projects, e& enterprise is actively driving the digital transformation of governments and enterprises while fostering growth and innovation in the digital age.

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This acquisition of GlassHouse by e& enterprise is a strategic move that enhances its positioning within the rapidly expanding Turkish digital market. By integrating GlassHouse’s established cloud services and SAP capabilities, e& enterprise can leverage existing customer relationships and market knowledge, thereby streamlining its entry into Türkiye.

Furthermore, the collaboration with GlassHouse presents various synergies that could accelerate the development of tailored solutions for both existing and prospective clients. e& enterprise's investment approach reflects a long-term vision, essential for fostering innovative practices in a competitive environment.

The increasing demand for managed cloud solutions, coupled with the burgeoning opportunities in the Turkish digital space, indicates that this acquisition is not just a tactical move but also a strategically sound investment. As companies increasingly recognize the value of digital transformation, e& enterprise and GlassHouse are well-positioned to capitalize on this trend.

Overall, the acquisition underscores e& enterprise's commitment to enhancing its service offerings and geographic footprint, signaling a robust outlook for future growth and operational success in the digitized marketplace.

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