Cleverpush GmbH has been acquired by DYMATRIX to enhance messaging capabilities within their customer experience platform, marking a strategic move towards more personalized consumer engagement.

Target Information

Cleverpush GmbH, based in Hamburg, Germany, has established itself as a leading push messaging platform that specializes in web and app notifications. Recently, the company has enhanced its capabilities by becoming a wholly-owned subsidiary of DYMATRIX. This strategic transition marks a significant advancement in Cleverpush's offerings, allowing for the integration of innovative messaging channels into their customer experience platform, aimed at delivering more personalized, direct, and impactful customer interactions.

DYMATRIX, with over two decades of experience in artificial intelligence-driven customer experience solutions, stands as one of Germany's foremost software and service providers. With the DYMATRIX Customer Experience Platform (CXP), they create exceptional experiences that contribute to the overall success of businesses. This acquisition allows both companies to leverage their strengths in technology and marketing to redefine customer engagement.

Industry Overview

The customer engagement industry in Germany has been rapidly evolving, reflecting broader trends toward digitalization and personalized marketing approaches. As businesses increasingly prioritize customer experience, the