DSW Ventures invested £616,000 in Hike SEO, a DIY SEO platform for small businesses, to support its growth and product development.

Information on the Target

Hike SEO has developed an innovative do-it-yourself (DIY) search engine optimization (SEO) platform aimed at assisting small businesses in enhancing their online visibility on Google. This platform is specifically designed to provide cost-effective yet highly efficient solutions that empower users to create and implement tailored SEO strategies. By offering insights and actionable guidance, Hike enables its customers to optimize their online presence without incurring the substantial expenses typically associated with hiring specialized SEO consultants.

Founded in February 2017, the Leicestershire-based company is led by CEO Andrew Allen and CTO Kieran Headley, who have extensive experience in the SEO industry. They are further supported by a strong operational team, which includes Jim Hogkins, the former Managing Director of ContentCal, serving as Chair, and Deborah Jones, the former Finance Director of MLS, acting as CFO.

Industry Overview in the Target's Specific Country

The search engine optimization industry in the United Kingdom has witnessed significant growth in recent years, driven by the increasing importance of digital presence for businesses. As more companies recognize the value of online visi