DKSH has acquired two ear care brands, Audisol and Audiplugs, from Noru Pharma to enhance its Healthcare Own Brands business in Australia, New Zealand, and selected Asian markets.

Information on the Target

DKSH has reached an agreement to acquire two ear care brands, Audisol and Audiplugs, from Noru Pharma specifically for Australia, New Zealand, and certain markets in Asia. Audisol offers a diverse range of products addressing everyday ear treatment needs, while Audiplugs provides high-quality earplugs designed for a variety of consumers. These brands are already established in markets including Australia, New Zealand, and Singapore, with plans for DKSH to gradually introduce them to additional markets as opportunities arise.

Industry Overview

The ear care industry is experiencing significant growth in Australia and New Zealand, fueled by increasing consumer awareness around healthcare and the importance of ear health. Over-the-counter (OTC) ear care products have seen a notable rise in demand as consumers seek solutions for ear hygiene, protection, and treatment. Factors such as a growing aging population and lifestyle changes contribute to the increasing prevalence of ear-related issues, prompting a shift towards preventive care.

In recent years, the healthcare sector in Australia and New Zealand has been characterized by robust growth and innovation. Companies are investing in new product development and marketing strategies to ca