Information on the Target

The OHRWERK Group, founded in September 2020, is a leading buy-and-build platform in Germany's premium hearing acoustics market. Established by NORD Holding in collaboration with an experienced management team, the OHRWERK Group has expanded through 17 acquisitions and several new openings, growing its network to 77 specialist stores across Germany. Emphasizing premium services and exceptional customer care, OHRWERK sets new industry standards and is recognized as an attractive employer and 'Good Home' for hearing care professionals and sales staff.

Industry Overview in Germany

The German hearing care industry is characterized by a strong demand for high-quality hearing solutions, driven by an aging population and increasing awareness of hearing health. The market has seen substantial growth, with a diverse range of providers offering innovative products and services. In recent years, the demand for premium hearing aids has surged, as consumers are seeking devices that provide enhanced auditory experiences and superior service.

Competition in this sector is intensifying, with numerous players vying for market share. The need for differentiation through quality and patient care has become paramount for success. Strategic partnerships and acquisitions are on the rise in response to this competitive landscape, enabling companies to leverage synergies and expand their service offerings.

Regulatory frameworks in Germany support growth in the hearing care sector, ensuring that patients have access to advanced technology and care. Initiatives that promote auditory health awareness contribute to a larger market potential, allowing companies that focus on premium offerings to thrive.

The Rationale Behind the Deal

The recent acquisition of OHRWERK Group by Demant A/S aligns with both companies' strategic goals of enhancing service quality and expanding market reach. OHRWERK’s established reputation and operational model complement Demant’s commitment to innovation and excellence in hearing healthcare. The partnership is expected to foster continued growth and innovation in the provision of high-quality hearing solutions.

Information About the Investor

Demant A/S is a globally recognized leader in hearing health care, established in 1904, with a mission to improve people's hearing through innovative technologies and expert solutions. Headquartered in Denmark, Demant employs over 21,000 people in 130 countries, offering a wide range of products from hearing aids to diagnostic equipment. The company is publicly traded on Nasdaq Copenhagen and is majority-owned by the William Demant Foundation.

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This acquisition represents a strategic move for both OHRWERK and Demant, and it is highly favorable considering the upward trajectory of the premium hearing care market. By integrating OHRWERK’s established platform and reputation into its operations, Demant can enhance its service offerings and overall market position, which could lead to increased revenue and profitability.

Furthermore, the alignment of values and visions between OHRWERK and Demant suggests a strong potential for collaboration that prioritizes quality growth and exceptional patient care. This synergy will likely stimulate further innovation and strengthen customer loyalty, essential factors in this competitive landscape.

Given these points, the investment appears to be a sound decision, providing both companies with an opportunity to lead in a rapidly evolving industry while ensuring that they meet the demands of a discerning customer base focused on premium solutions.

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Demant A/S

invested in

OHRWERK Gruppe

in 2025

in a Buyout deal

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