Defiance Ventures has invested in Boxmagic, a gym management software platform, to capitalize on growth opportunities in the expanding Latin American fitness market.

Information on the Target

Boxmagic is a software platform specifically designed for gym and sports facility owners. Launched in 2017 and headquartered in Santiago, Chile, Boxmagic provides a comprehensive solution to manage day-to-day operations, including field reservations, online payments, and e-commerce sales. As of March 2020, the platform also enabled gyms to offer streaming classes to their members, a feature that has become increasingly important in the evolving landscape of fitness.

While Boxmagic started in Chile, it has aspirations to expand into other Latin American countries, including Mexico, Colombia, and Brazil, as well as the United States. The company aims to democratize success for fitness entrepreneurs across Latin America by providing tools that cater to the unique challenges faced by boutique gym owners in the region.

Industry Overview in Latin America

The Latin American gym market is recognized as the largest in the world and has been attracting significant interest from global investors and fitness enthusiasts. The region's growing focus on health and wellness has elevated the demand for quality fit