De Banketgroep and Poult have merged to create Europe's largest producer of private label cookies and pastries, generating €300 million in revenue and employing 1,200 individuals.
Target Information
De Banketgroep, headquartered in Tilburg, is the European market leader in stroopwafels and fresh egg waffles, holding a significant market share of 50%. The company employs about 400 individuals across six production sites and generates an annual revenue of €120 million, with 46% of its sales stemming from the Netherlands and 54% from the rest of Europe.
Poult, founded in 1883 and based in Toulouse, is the second-largest cookie manufacturer in France with a 20% market share. Additionally, it is the largest producer of private label cookies and pastries in France, commanding a 35% market share in this segment. Poult's extensive product portfolio includes cookies, breakfast biscuits, tarts, and chocolate sticks, and it also produces the Michel & Augustin cookie line. With 800 employees across five manufacturing facilities, Poult reports a revenue of €180 million, more than 15% of which comes from exports.
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Industry Overview in France
The French bakery sector, particularly the cookie and pastry sub-industry, is highly competitive, characterized by several established players and a growing demand for both branded and privat
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De Banketgroep
invested in
Poult
in 2007
in a Other deal
Disclosed details
Revenue: $300M