Day One Capital invests HUF 50 million in Quargo, a Hungarian startup innovating QR codes with Augmented Reality technology, to support its international launch.

Target Company Overview

Day One Capital, a venture capital fund, has selected Quargo, a startup focused on transforming popular QR codes using Augmented Reality (AR) technology, as its second investment. Quargo develops a modern mobile code called the Quargo code, which allows users to blend reality with imagination and capture this interaction in photographs.

The Quargo application uniquely combines traditional QR codes with AR technology, enabling users to replace QR codes displayed in real space, such as stickers, with associated digital content on their mobile devices. This creates an engaging augmented reality experience that can also be captured in photographs, which can subsequently be shared with others. Quargo aims to make this innovative technology accessible to the general public via an iPhone and iPad app, a service that is currently only available to specialized advertising agencies. The application will be free to download for everyday users, and a dedicated business version is also in development to enhance event experiences and promotional activities with stunning photography and sales messaging.

Industry Overview in Hungary

The AR industry in Hungary is evolving rapidly, driven by advancements in mobile technology and an increasing demand for interactive applications in advertising and entertainment. The Hungarian market is witnessing sig