Crux Capital has launched Veridian Service Partners by acquiring Pool Works and Freedom Pool Plastering to capitalize on the growing outdoor renovation market in Texas.

Information on the Target

Crux Capital, a private equity firm based in Dallas, has officially established Veridian Service Partners through the acquisitions of two prominent companies: Pool Works, located in Houston, and Freedom Pool Plastering, based in Austin. Pool Works, founded in 1991 by the Williams family, specializes in construction services and direct-to-consumer outdoor renovation across key metropolitan areas including Houston, Austin, and San Antonio. The firm has long been recognized for its commitment to quality and exceptional customer service in the home improvement sector.

By bringing together Pool Works and Freedom, Crux aims to create a robust platform that will expand Veridian's reach and service offerings, positioning it as a leading provider in outdoor renovations. The operational and financial backing provided by Crux will facilitate the company’s growth and enhance its competitive edge in the market.

Industry Overview in the Target’s Specific Country

The home improvement industry in Texas has been experiencing significant growth, driven by an increasing demand for outdoor renovations and enhancements. The robust residential real estate market, coupled with a growing in