Crossfin has made an investment in UAE-based Unitey Digital Holdings, marking its expansion into international markets to enhance innovations in payment solutions.

Information on the Target

Unitey Digital Holdings, founded in 2021 by Muzaffar Khokhar, operates as a technology holding company focused on emerging markets. It encompasses Mercury, a comprehensive payments services provider specializing in infrastructure management, and runs the licensed payment services brand Shukria in the United Arab Emirates (UAE). With its innovative approach, Unitey is positioned to make significant strides in the payments industry by offering pivotal solutions for central banks and other financial entities.

The company aims to facilitate payments innovation and promote financial sovereignty, establishing itself as a key player in the burgeoning fintech landscape of the UAE and beyond. With a strong team of payments domain experts, Unitey is dedicated to enhancing the efficiency and reliability of payment processes while ensuring compliance with regulatory standards.

Industry Overview in the UAE

The fintech sector in the UAE has witnessed remarkable growth, driven by a supportive regulatory environment and increasing demand for digital payment solutions. The UAE government has been actively promoting innovations in the financial services sector through initiatives such as