Crest Rock Partners announced the merger of Unbounce and Insightly, creating a unified platform for sales and marketing through integrated AI-powered landing page and CRM solutions.

Target Information

Unbounce, a Vancouver-based company, is recognized as a global leader in landing page creation and optimization software. Since its inception in 2010, Unbounce has successfully assisted its clients in generating billions of leads, sales, and sign-ups. Its user-friendly platform, equipped with AI-driven features, allows marketers of all skill levels to launch campaigns efficiently, ensuring they can achieve optimal results and grow their businesses.

The merger with Insightly marks a significant step in Unbounce's journey, as it combines its strengths in landing page technology with Insightly's comprehensive customer relationship management (CRM) and marketing automation solutions.

Industry Overview

The SaaS market in Canada has been experiencing robust growth, driven primarily by innovation and the increasing demand for integrated software solutions. Businesses, particularly small and medium-sized enterprises (SMBs), are increasingly seeking tools that enhance o