Creative Planning has acquired Baseline Wealth Management, a Swiss wealth manager, marking its first foray into the European market.

Target Information

Creative Planning has successfully acquired Baseline Wealth Management, marking its first purchase of a European wealth management firm. Baseline Wealth Management, based in Switzerland, operates with a dedicated team of 14 professionals and manages approximately $1 billion in assets. The firm has established a strong presence with offices located in both Geneva and Zurich, two of Switzerland's most prominent financial hubs.

This acquisition represents a strategic move for Creative Planning as it aims to expand its international footprint and enhance its service offerings to clients with diverse global financial needs.

Industry Overview in Switzerland

The wealth management industry in Switzerland is renowned for its stability, regulatory framework, and high-quality services. Known as a premier financial center, Switzerland has maint

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Creative Planning

invested in

Baseline Wealth Management

in 2026

in a Other deal

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