Compañía Sensogreen has acquired Unilever's brands S3, Petit Cheri, and Royale Ambree, transitioning from distributor to manufacturer with a goal of reaching €30 million in revenue by 2025.

Target Information

Compañía Sensogreen, a company based in Valencia, specializes in the distribution of personal care and home care products. The firm recently made a strategic move to transition from being a distributor to a manufacturer. This shift is part of their long-term plan to incorporate their own brands, with a target revenue of €30 million by 2025.

In a significant step towards achieving this goal, Sensogreen has successfully acquired Unilever's brands S3, Petit Cheri, and Royale Ambree. This acquisition not only enhances Sensogreen’s product portfolio but also strengthens its position in the personal care sector by bringing these established brands under its manufacturing operations.

Industry Overview

The personal care industry in Spain has witnessed consistent growth in recent years, driven by increasing consumer demand for innovative and sustainable products. The rising awareness of personal hygiene and wellnes